CASE STUDY · AUCTION

Doubled online bidder participation in one season

Client: Meridian Fine Arts

INDUSTRY

Fine Art & Antiques

DURATION

8 months

SERVICES

Digital Platform, UX Design, Bidder Trust

2×

Bidder growth

+18%

Average lot price

94%

Trust score

The challenge

Meridian’s digital experience was clunky and lacked trust signals. Their strongest bidders still preferred phone-in bidding.

We rebuilt the bidding experience with clear provenance signals, live streaming and identity-verified bidder tiers.

Online participation doubled and average lot price climbed 18% over one full season.

“The digital auction platform Astoria built is now the benchmark our peers try to match.”

— Head of Sales, Meridian Fine Arts

Month 1-2

Deep-dive interviews with top bidders to map trust friction.

Month 3-6

New bidder tiers, provenance signals and live-stream studio.

Month 7-8

Season launch with concierge support for high-value bidders.